6.18.24 - Praise report
Good morning ,
This week's morning inspo is a bit longer but I hope you can bare with me. All year (and some of last year) I have been struggling to get my business in front of more people. I have previously ran facebook ads and you may have even found me through some form of advertising on IG or FB. The issue I began to face was I wasn't really seeing any increase from running the ads. I was spending money and sort of breaking even, sometimes even taking a small loss.
It's all been very stressful and emotional because things keep changing and costs continue to rise. I came across an ads specialist through an ad on Instagram and decided to invest $125 into four 1 Hour group coaching calls about ads. During the first call she mentioned a course she offered to learn more about ads. While I was hesitant to invest I did so hoping that the gaps would be closed in piecing everything together. This was another $299. I watched the course, attended my 2nd coaching call and set off to launch some new ads.
I was really hoping things would be different. I was trying not to expect much but I couldn't help myself because I had invested quite a bit into this strategy.
Over the next 7 days of running these ads I got a rude awakening. While I was getting orders they were all from previous customers seeing the ad and purchasing. lol. While I was excited for the orders, the goal was new customers.
On day 6 of the ads running I had enough. I told the Lord that he needed to make it crystal clear to me about these ads because I didn't know what was going on.
On day 7 I was doing my bible study about Gideon and it hit me. The Lord doesn't need me to run these ads. I was relying on the ads instead of relying on my God. I was relying on my understanding of ads, instead of relying on the vision God gave me. While I was excited for the revelation, I began to feel extremely upset about the time and money I have invested and what little results it all produced.
WHYYY? All I wanted was for my hard work to pay off. I wanted the strategy I set out to do to work. My husband gently reminded me that sometimes you have to cut your losses and move on. That's exactly what I did. I turned every single ad off except one that shares my mission and here's what happened over the next 7 days.
My sales went up 23.85%. The number of orders I received increased. The number of new customers shopping increased. My conversion rate increased. My profits increased.
I realized that I have to let go of trying to figure all this out on my own, and let God shine.
I don't know how God is going to fulfill the vision (and honestly that bothers me) but I know he will. And when he does there will be no question that it's all HIM.
The weight that has been lifted is unreal. This has been quite a rollercoaster over the past several months of trying to figure all this out, but I'm grateful for God's patience with me. I'm hoping some day the money I invested will pay off, but it may end up being an expensive lesson. Either way it will all work out.
I'm not sure what you have going on, but sometimes you have to cut your losses (i.e your control) and rely on God. He is our source. Whatever it is, continue to pursue God for your answers.
I am happy to report that this chapter of me trying to "win at ads" is finally over!!! I can't begin to tell you how good it feels to no longer be confused or frustrated. God entrusted this company to me and all I need to worry about is continuing to do what He has asked me to do, and allow Him to do what only He can do.
I appreciate you being a part of my community. It's always more than skin care :)
If this email has helped you please share it with someone you know.
Love,
Danielle
naturallycreated4you.com
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